Monday, March 1, 2010

Alberta Ferretti... Always beautiful... Always Feminine

Spring 2010

Fall 2010

Her "Philosophy di Alberta Ferretti" collection,
a line with a younger price point.
Spring 2010

Fall 2010

The "Queen of Chiffon"
Isn't she adorable! 

The daughter of a dressmaker, Alberta Ferretti opened her first boutique in Cattolica, Italy, at the age of 18, and designed her first collection in 1974. She founded her eponymous label in 1980 and showed her ready-to-wear collection on the catwalk in Milan the following year. The line has gained a following for her ultrafeminine cocktail dresses and red-carpet-worthy evening gowns in fluttery bolts of chiffon, draped georgette, charmeuse, and satin. Alberta’s brother, Massimo, joined the company in 1981, and the pair formed Aeffe, a manufacturing company that also produces Moschino, Moschino Cheap & Chic, Pollini, Jean Paul Gaultier, and Basso & Brooke. In 1984, Ferretti launched a younger, dressed-down spinoff brand, Philosophy di Alberta Ferretti (originally called Ferretti Jeans Philosophy).

Philosophy seemed to be the perfect name because philosophy is something that cannot be imposed. I never want to impose anything, so the name had to be about freedom. It's a line that has a younger attitude and allows me to experiment with many things.

—Alberta Ferretti Interview Magazine

Seriously, these are my fantasy clothes. 
I dream about owning all of this!

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